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If the 2800’s product design looks familiar to you, you’re not alone. ports instead of the standard (2) two on the Atari 2600's. in Japan as the Atari 2800J. WiCareYo Controller 2pcs Black Retro Classic Gamepad Joysticks for Atari 2600 System Console The original Atari controllers had springs between the cardinal points at the base of the joystick handle and the electronic contact points, so that kids cranking on it wouldn't break it. If the Atari 2800 case With the 2600’s aging technology and Atari pricing the 2800 around $100 more than Nintendo Famicom, the Atari 2800 didn’t sell very well in Japan. Though other companies like Epoch had found success importing and distributing the Atari 2600, Atari had never officially supported their systems in Japan. The unit was also sold The 2800’s joystick is an innovative all-in-one controller design. The design of the Atari 2800 would be used again the following year as the basis for the Atari 7800 design by Barney Huang. at Hy's of Canada in Chicago. These controllers were 8 position joysticks as well as 270 degree paddle controllers looks slightly familiar, that is because the basic case design was later Sears fell in love with the design of the Atari 2800 so quickly that they opted to sell a U.S. version under their Sears Tele-Games label. Other Nintendo franchises to come, like Super Mario Bros. and Zelda all told stories and introduced new worlds to discover. Then again, that was the 80's, when we didn't regard electronics as disposable. The Atari 2800 remains the only truly “rare” Atari console that is still seriously challenging to find. The unit also came with a new type of all-in-one controllers designed by Had Atari launched the 2600 in Japan years earlier it’s likely they would have been successful. on its controllers. The Atari 2800 had several new and unique features over the original Atari Nintendo dominated the Japanese market with the Famicom, and Atari pulled out of Japan less than a year later with Warner Communications’ sale of Atari to Jack Tramiel. Atari’s absence left the Japanese market wide open. John Amber which sat in the users palm quite comfortably. enhancements were on the Sears version as on the Japanese 2800J Nintendo quickly rose to dominate the Japanese market with its new Famicom console, which would be released in the United States two years later as the Nintendo Entertainment System, only after Atari squandered the Nintendo/Atari deal in which Nintendo offered Atari the opportunity to attain exclusive worldwide marketing rights to the NES. Atari’s failure to capture the Japanese market with the 2800 can be attributed to a number of factors, namely: Atari’s failure to recognize Japanese cultural differences and identify the emerging “cartoonish” tastes in video games is also a notable point. Sears as the Sears Telegames II system. market. These While Atari dominated the American market with the 2600, the Japanese home console market remained unsolidified. redesigned by Barney Huang into what became the Atari 7800 pro-system case. The Atari 2800 was released in the United States in 1983 as the Sears Video Arcade II, and came packaged with two controllers and a Space Invaders cartridge. commonly found and more well known then the original Atari 2800 was the Sears Even Intellivision had a stronger presence in Japan. Atari’s successful presentation of the 2800 to Sears is one of their shortest presentations for a project to be accepted. This gallery showcases 2600 compatible controllers manufactured by Atari in the 1980's, as well as 3rd party controllers that were made for specific 2600 games. It was almost 1984 by the time an Atari system arrived on Japanese store shelves. The Atari 2800 features four controller ports (two more than a regular 2600) and flush-mounted option buttons that span across the face of a gorgeous console. About 35 of Atari’s most popular games were repackaged for release with the 2800. The Atari 2800 had (4) four controller Today the 2800 enjoys a legendary collector status in the United States. It takes ideas from Atari’s unreleased 2700 joystick, such as integrating Atari’s 270° paddle controller into an 8-way joystick stalk. Years went by, and without Atari around to dominate it was like the Wild West without a sheriff. Atari landed on the shores of Japan in October, 1983 with the Atari 2800, a sleek, modernized Atari 2600 with unique features specifically designed for the Japanese market. the whole concept of the Atari 2800 so much that it was one of Atari's shortest presentation meetings for a project to be accepted. The 2800 is basically a repackaged Atari 2600 with technology that had been designed seven years earlier. The Atari 2800 features four controller ports (two more than a regular 2600) and flush-mounted option buttons that span across the face of a gorgeous console. 2600/2600A systems. version. The Atari 2800 VCS, which was codenamed "Cindy" within Atari was sold through [easy-share buttons=”facebook,twitter,google,pinterest,digg,stumbleupon,tumblr,mail,reddit,buffer” counters=0 native=”no”], Forums | Blog | Instagram | YouTube | Twitter | Facebook. SLING Gaming Joystick Controller for Atari 2600 Game Rocker with 4-Way Lever and Single Action Bu… More Atari manufactured a number of different controllers for use with the 2600, some of them being game specific. Why did Atari wait so long to launch the 2600 in Japan? by the name of Joe Tilly did the electronics design. After a meeting in Chicago with Sears regarding the Atari 2800, Sears loved all in one and worked extremely well. Identifying these trends would have affected the American market as well, influencing new video game ideas and innovations for the next generation of Atari games and consoles. controllers were 8 position joysticks as well as 270 degree paddle controllers All of the same features, controllers and An electronics engineer The 2800 is the first and only Atari system designed specifically for the Japanese market. These tastes revolve around telling stories and journeying on adventures through video games that looked more like cartoons than blocky pixels. The Atari 2800 had (4) four controller ports instead of the standard (2) two on the Atari 2600's. Ironically, the Atari 2800’s success story came not in Japan but in the United States!
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