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On some versions the emblem, placed on the left of the logotype, was executed in a black and white color palette, perfectly balancing the lettering. Like the first logo, the wordmark was red on the white background, yet the very shape of the letters was absolutely different. It did not comprise the company name, just a stylized white “C” on the black background. Although the CAT logo has always been nothing more than the company name, in fact it has undergone dramatic changes throughout its more than 90-year history. The circle had two lines, touch through it — one vertical, dividing it into two equal parts, and the horizontal one, splitting the right half in two. You need not only a top-level .com domain name but also an attractive logo … And since that time until 1957, the company has had about three different versions of the inscription, all of them in monochrome and more or less the same style, but by 1957 the inscription gained a narrower and more compact sans-serif font, which looked modern and strong. Another version features just the first syllable – “CAT” featuring the triangle. The original Caterpillar logo, which appeared in 1925, sported a unique wavy typeface, which presumably symbolized either a crawling caterpillar or a patch of land before the Caterpillar machinery was used on it. The advertisement makes no mention of the cat's name. The red and white color combination symbolizes the power, passion, and energy of the young company, showing its willingness to grow and provide their customers with new products. The visual identity of the machinery producing company has a long and colorful history. The logo has been redesigned eight times. When a client tells the designer to come up with a Cat Logo … This is exactly how the C. L. Best Tractor Co. called their machines, while Hold called theirs “Caterpillars.”. The red title case inscription in a stylish serif typeface with rounded horizontal bars of both letters “R”, was based on a traditional font, such as NoraPen Medium or Gianotten Pro, but with some lines modified. Shape. It was then that the so-called Block C emblem was introduced. The font was close to Polyphonic condensed, but with all the horizontal bars shortened. The lettering looks powerful and professional, reflecting the authority and expertise of the company, while the monochrome color palette symbolizes the traditional approach and values of the group. The redesign of 1967 brought the first emblem to the company’s visual identity. With that in mind, here are more business names I came up with: Itis either Helvetica Inserat Roman created by Max Miedinger or Helvetica Compressed designed by Eduard Hoffmann and Max Miedinger. Many of the world’s Top 100 Famous Logos use animals. Below are 30 of the most famous logos that use animal imagery to describe their product or company. In addition to the logo with the full name of the company, there is also a shorter CAT logo. The next year, the color scheme was replaced by the black-and-white one, while the font itself stayed the same. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. The 1938 update included minor changes to the shape of the letters, while the overall design stayed almost the same. And customers affectionately refer to the brand simply as “Cat.” The brand name was chosen in 1925. The evolution of its logo reflects the progress and growth of the brand, showing how it developed from a small business to a huge international player.